Posted April 2021 Back to Resources
PLAY! by Sephora is a high-mix, high-volume monthly subscription kit that delivers hyper-personalized and curated cosmetic products to end customers. For fulfillment partners like Case Mason who needs to deliver highly customized packages simultaneously to all subscribers, automating the kitting workflow presents unique challenges:
- Compressed kitting windows
- Short and intense production cycles
- Increasing number of component SKUs
- Frequent line changeovers
Operational flexibility and efficiency are critical to Case Mason’s growth strategy. To increase capacity and reduce their cost-to-deliver, Case Mason partnered with Vicarious to optimize their kitting program by deploying intelligent robots.
About Case Mason
Odds are you’ve bought something packed by Case Mason, even if you haven’t realized it. For over four decades, Case Mason has partnered with companies of all sizes, from startups to international brands, to deliver filled, assembled, packaged, and kitted products to the shelves of major retailers.
Founded in 1974, Case Mason was built around two core principles: provide the highest quality service in the industry and cultivate good long-term relationships with clients. Their roster of turnkey services now includes everything from filling and blending to assembly and subscription box fulfillment. Similarly, their client list includes several 30+ year partnerships as well as household names like Unilever, Starbucks, Crayola, and McCormick.
“Vicarious worked closely with our staff to thoroughly understand the kitting process and all of the unique details of production that we assumed only humans could manage. In the end, Vicarious was able to deliver an automated kitting line that provides us with a flexible kitting solution that is cost-effective and most importantly, adherent to the highest quality standards.”
– Scott Miller, President
Find out more by downloading our case study.